If you go way, way back, some of the earliest postcards of Toronto were considerably more artful than the mass produced cliche images we now barely notice. The Detroit Publishing Company, for instance, captured some of the best images of the city at the turn of the 20th century, most of which were converted to colour via the Photochrom process and sold as postcards.
As postcards have dwindled in popularity in the Internet age, they've
also undergone something of a resurgence from an artistic standpoint.
In place of unbridled sentimentality, some new postcards trade in irony
and abstract views of Toronto. Instead of the CN Tower, these souvenirs
might depict the Galleria Mall.
The traditional postcard still exists in plentiful supply, of course -
and there's a whole range of modern versions that still rely on
straightforward nostalgia - but a small selection offer far more
interest than what we've come to expect from this endangered bit of
Here's a look at Toronto's new crop of postcards.
Lead photo of The Button Machine's Toronto postcard series.
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